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Keri Lassalle began her career in Paris and London as celebrity and fashion journalist  for Harper & Queen’s Magazine, GQ, and Cosmopolitan. As such, she learned much on her feet in her 20s. In her 30s she lived in London, trawling the world of art and design where her family jewelry legacy caught up with her and she began channeling her Brazilian Jewelry Designer grandfather. His passion for precious and semi-precious gemstones and beautiful designs, along with her passion for yoga and the healing arts, Keri began designing collections of meaningful jewelry with stones that support the wearer’s intention and inspire healing. 

Keri’s unique, bohemian designs incorporate silver and gold plated brass, waxed cord and leather, canvas and other natural materials along with vibrant, quality gemstones, while staying true to a deep commitment to integrity and sustainability.  

“Lulu Dharma” loosely translated as “whimsical purpose” is an ideal that continually inspires Keri’s designs. Lulu Dharma also continues to attract a strong celebrity following with the likes of Carrie Underwood, Vanessa Hudgens, Shailene Woodley, Taryn Manning and many others often photographed in Keri Lassalle’s designs.