Lulu Dharma is native to Los Angeles and is inspired by soulful and aesthetic influences. With a deep commitment to integrity and sustainability, Lulu Dharma strives to be at the forefront of fashion-forward and conscious manufacturing that gives more than it takes.

Our team remains committed to our loyal online fan base as the brand continues to attract a strong celebrity following with the likes of Regina King, Victoria Justice, Alexandra Shipp, Regina Hall, Taryn Manning and many others.


It’s in Our Name:

Lulu Dharma, loosely translates as “whimsical purpose.” The synergy of beauty and function. Mindful production from sketch to final stitch. Laid-back sophistication you will want with you, wherever life takes you. From the office to the gym. From family events, to fancy dinners. 

Lulu Dharma’s product lineup consists of a contemporary range of clutches, evening handbags, totes, hip packs, weekenders, scarves, and jewelry. Our aesthetic embodies both Bohemian minimalism and conscious contemporary twist. We strike a balance between multi-purpose utility and glamour in each of our designs.  

Lulu Dharma Product Materials

Our Founder

Keri Lassalle is an artist and activist whose goal is to make beautiful things that improve how people live. A California native who learned about fashion on her feet in Paris and London, Keri worked as a journalist writing celebrity and fashion stories for Harper & Queen’s Magazine, GQ, and other top magazines.

In 2002, Keri moved back to California with her husband and three children. Inspired by her studies in the healing arts, she set out on a journey to create a an eco-conscious brand with beauty and sustainability at its heart. Using only animal-friendly and the highest quality recycled materials, Keri created limited edition bohemian bags with a deep commitment to integrity and detailing. It was not long before her designs were in high demand by influencers, publications and celebrities. In 2019 one of her bags was chosen for Oprah’s Favorite Things, which catapulted the brand into its next chapter, and there has been no looking back ever since.

I want to leave a positive legacy behind by creating value for our customers, while using unique materials that don't negatively impact our planet, or the creatures that inhabit it.” 

- Keri Lassalle - Founder and Designer of Lulu Dharma